Audience is King! 3 Must-Do’s For Publisher Success
Just got back from a whirlwind week of industry conferences – Admonsters Publisher Forum in Boston and Digital Summit in Alexandria. Let me tell you, the world of digital publishing is a wild ride right now! AI’s taking over search, cookies are crumbling faster than a stale batch, and programmatic chaos reigns supreme. But fear not, fellow publishers, there’s a light at the end of the tunnel (and it’s not a clickbait headline!)
Here’s the good news: audiences are still king (or queen). The Admonsters Publisher Revenue Outlook survey threw confetti on that one – 60% of publishers expect revenue growth! The secret sauce? Personalization, baby! Forge those sweet, sweet direct deals.
Speaking of secrets, 71% of publishers are grabbing the latest tech to make sense of all this data. We’re talking AI insights, predictive trends, the whole analytics buffet. Why? To create those killer audience segments, tailor experiences, and ultimately, boost engagement and ad performance.
Now, here’s the call to action: it’s time to future-proof your business! First-party data has always been your best friend. Strengthen those direct relationships with your audience and advertisers. Remember, personalization is the magic ingredient!
This has been my mantra for over a decade, and guess what? ONEcount can help! Our Customer Data Platform (CDP) and audience activation tools are your secret weapon. We empower publishers, big or small, to execute data-driven strategies with laser-sharp targeting and personalization. Basically, we give you the same superpowers as the tech giants, but without the creepy “watching you shoulder” vibes.
Speaking of vibes, the SEO experts at Digital Summit shared that Google’s March 2024 update seems to have buried search traffic deeper than a forgotten sock under the couch. And monetizing social media audiences? Don’t even get me started! That’s where ONEcount’s BI magic comes in. We break down cross-channel activities into one, easy-to-understand report. No more data silos! Marketing, sales, ad ops – everyone can work together and make data-driven decisions that actually move the needle.
If you’re serious about amplifying your audience efforts, let’s chat. Reach out to Joanne Persico at joanne@one-count.com, 203-665-6211 x204 and see how a CDP can take your publishing operations to the next level.
About ONEcount
ONEcount is a Customer Data Platform (CDP) with an integrated Audience Tech Stack purpose-built for media, event-based companies and associations. The platform includes DExTr, a dynamic mapping engine for marrying and unifying disparate data silos, identity resolution, access management, Smart Paywalls, DMP capabilities for identity-and behavior-based targeting, ONEcount BI’s data visualizations, lead generation and full campaign-level reporting and dashboards. To learn more, visit www.one-count.com.
About Admonsters
AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology. Today’s expanding ecosystem now includes publishers and content creators, agencies, brand advertisers, SSPs, DMPs, DSPs, RTB, and service providers, technology and platform developers, advertising networks, and investors.
About Digital Summit
Naylor’s Digital Summit Series organically has grown to become the leading producer of digital marketing conferences in the United States.